Shop Shop by Routine Kids
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(S)undercover SPF 50
Meet the newest step in your kid's skincare routine! (S)undercover is a lightweight mineral sunscreen serum with a velvety smooth application. The broad spectrum SPF 50 formula protects from UVA/UVB rays, blue light, free radicals and anything else the day throws your way. Keep...- $9.00
$30.00- $9.00
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All Over Ointment Eczema Treatment
A balm for everything! Our rich, creamy ointment is made from plant-based ingredients like Jojoba Esters and Camellia Leaf Extract to naturally moisturize and soothe sensitive skin. Our updated formula is exactly the same as the original with just one added ingredient: 1% Colloidal Oatmeal to...- from $4.50
$15.00- from $4.50
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All Over Ointment Original Formula
AOO, a balm for everything! A rich, creamy ointment made from plant-based ingredients like Jojoba Esters andCamellia Leaf Extractto naturally moisturize skin. This is our original formula that does not contain Colloidal Oatmeal so if your little one is sensitive to oat ingredients, this one's...- from $6.60
$22.00- from $6.60
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Barrier Balm
This ultra-convenient, mess-free balm delivers soothing, targeted relief for itchy, dry skin—exactly where your little one needs it. Packed with gentle, plant-based ingredients and 1% Colloidal Oatmeal, this twist-up stick is perfect for repairing the skin barrier and nourishing sensitive skin. Glide it on...- from $3.60
$12.00- from $3.60
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Best Face Wash
A gently formulated gel-to-foam face wash to help clarify and brighten troubled, congested skin. Natural ingredients like Willow Bark Extract, Hibiscus Enzyme, and antioxidant rich Rose and Dragon Fruit Extracts help to balance oils and promote hydration for bright, healthy looking skin. SLS/SLES Free...- $4.80
$16.00- $4.80
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Bubble Bath
Hello bubbles, goodbye troubles! Packed with a perfect blend of honeysuckle, grapefruit and natural extracts and plant-based ingredients to rehydrate your little one from head to toe. For best bubs: Use 2 - 3 pumps directly under running water to fill your tub with...- from $5.10
$17.00- from $5.10
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Chest Rub
This organic rub is great for anytime, day or night. Full of calming oils like sunflower, olive, eucalyptus, lavender, and tea tree, it helps baby (and you!) relax. Gently massage into chest, neck, and shoulders as needed. (Avoid little faces and eyes) ...- $5.10
$17.00- $5.10
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Deo Stick
A gentle formula created with sensitive underarms in mind, Deo Stick is the best way to keep kids feeling (and smelling) fresh! Perfect for little ones 6+, Deo Stick is aluminum and baking soda free with tapioca starch to help absorb wetness and magnesium hydroxide...- $4.50
$15.00- $4.50
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Dream Cream
A rich, intensive cream that works wonders to hydrate and condition dry skin. Packed with natural extracts and plant-based ingredients with a light, soothing scent of shea butter, citrus and mint. Safe for sensitive skin and great for the whole fam! 4 and...- from $6.00
$20.00- from $6.00
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Everyday Lotion
Say hi to your new everyday moisturizer! Packed with natural extracts and plant-based ingredients, our exclusive formula helps soften and moisturize dry, sensitive skin from head to toe. Here's how to use: Gently massage 1-2 pumps onto skin as needed. 2oz, 8.5oz, or 25oz...- from $3.90
$13.00- from $3.90
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Hair + Body Wash
A pure, hypoallergenic wash that really lathers like it matters! Packed with natural extracts and plant-based ingredients,* our signature Hair + Body Wash softens, cleans, and moisturizes your little one from head to toe. Here's how to use: Lather 1 - 2 pumps in hands to gently clean hair...- from $3.90
$13.00- from $3.90
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Hair Conditioner
Frizzies, fuzzies, flyaways no more! Our Hair Conditioner nourishes and conditions every strand so your little one's best hair can shine through. Our conditioner doesn't leave a heavy feeling or residue—only a fresh scent for soft, clean hair. After washing hair...- from $5.10
$17.00- from $5.10
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Hair Detangler
Look out, everywhere-hair! Lemon Crème Detangling Spray is here to tame those stubborn tangles. Baobab, Coconut Oil, and Mango Seed Extract work to moisturize hair shafts and detangles strands, making combing and styling hair less “ouch” and more fun. Spray wet hair evenly...- $5.10
$17.00- $5.10
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Hand Sanitizer 2 Pack
SPRITZ YOUR MITTS A convenient travel-sized germ fighter for all those yucky moments when hand washing is not an option. Our Hand Sanitizer will be your constant travel companion and come to the rescue any time your little one has sticky mitts! Spritz it...- $3.60
$12.00- $3.60
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Kids Bundle
Give your kiddo a kickstart into skin and self care with this perfect bundle of 4 gentle basics. They'll love getting to learn their new routine and you'll love all the natural ingredients that are gentle on budding skin. We love that using...- $15.00
$50.00- $15.00
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Lip Balm 2 Pack
A smooth moisturizing lip balm for your little ones. Our Lip Balm is a whole lotta tropical moisture for you and your little one's lips. Formulated with the finest natural and certified organic oils and waxes, our lip balms are available in a variety of flavors. ...- $3.30
$11.00- $3.30
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Mineral Mist SPF 50 Sunscreen
Mineral Mist non-aerosol sunscreen body spray is inspired by fun in the sun and created for sensitive skin protection. Our broad spectrum SPF 50 formula is water resistant to give your little ones up to 80 minutes of swim/splash/cannon ball fun...- from $10.20
$34.00- from $10.20
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SPF Lip Balm 2 Pack
A smooth moisturizing lip balm for your little ones with Broad Spectrum SPF 15. Our Lip Balm is a whole lotta tropical moisture for you and your little one's lips. Formulated with the finest certified organic oils and waxes, our SPF Lip Balm is...- $4.50
$15.00- $4.50
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Suds Stick
A sudsy bar soap that really lathers like it matters! Made with moisturizing Shea Butter and sustainably sourced Palm Oil, Suds Stick creates a rich lather to gently clean and condition skin. Perfect for hands, body and face and great for skin of all...- from $2.10
$7.00- from $2.10
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Sun Duo
We've selected our favorite sun + skincare product pairings to keep sensitive skin happy before, during and after outdoor fun! Shop Sun Sets and save 10% on your little one's SPF must-haves. FSA/HSA Eligible- from $12.60
$42.00- from $12.60
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