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All Over Ointment Eczema Treatment
A balm for everything! Our rich, creamy ointment is made from plant-based ingredients like Jojoba Esters and Camellia Leaf Extract to naturally moisturize and soothe sensitive skin. Our updated formula is exactly the same as the original with just one added ingredient: 1% Colloidal Oatmeal to...- from $4.50
$15.00- from $4.50
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All Over Ointment Original Formula
AOO, a balm for everything! A rich, creamy ointment made from plant-based ingredients like Jojoba Esters andCamellia Leaf Extractto naturally moisturize skin. This is our original formula that does not contain Colloidal Oatmeal so if your little one is sensitive to oat ingredients, this one's...- from $6.60
$22.00- from $6.60
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Bubble Bath
Hello bubbles, goodbye troubles! Packed with a perfect blend of honeysuckle, grapefruit and natural extracts and plant-based ingredients to rehydrate your little one from head to toe. For best bubs: Use 2 - 3 pumps directly under running water to fill your tub with...- from $5.10
$17.00- from $5.10
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Bye-Bye Cradle Cap
A soothing gel formulated with sensitive scalps in mind. Bye-Bye Cradle Cap contains 0.95% Pyrithione Zinc with hydrating botanicals like Aloe Vera Leaf Juice and Olive Fruit Oil to help fight, improve and prevent symptoms of Cradle Cap including scaling, redness and irritation to...- from $4.80
$16.00- from $4.80
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Bye-Bye Cradle Cap Bundle
When it comes to treating and preventing Cradle Cap, consistency is key! The Cradle Cap Bundle is your pre-built skincare routine (with a 10% discount!) to tackle babe's flaky skin and irritated scalp with gentle products and simple steps. It all starts with Bye-Bye...- from $4.80
$16.00- from $4.80
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Diaper Duo
Calling all diaper changin' mamas and dads! Keep baby's sensitive skin happy and hydrated with our two favorite products for frequent changes. The best part? When you shop this pre-built duo you'll save over 10%! This duo is also FSA/HSA Eligible! The Diaper Duo includes:...- from $12.30
$41.00- from $12.30
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Everyday Lotion
Say hi to your new everyday moisturizer! Packed with natural extracts and plant-based ingredients, our exclusive formula helps soften and moisturize dry, sensitive skin from head to toe. Here's how to use: Gently massage 1-2 pumps onto skin as needed. 2oz, 8.5oz, or 25oz...- from $3.90
$13.00- from $3.90
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Hair + Body Wash
A pure, hypoallergenic wash that really lathers like it matters! Packed with natural extracts and plant-based ingredients,* our signature Hair + Body Wash softens, cleans, and moisturizes your little one from head to toe. Here's how to use: Lather 1 - 2 pumps in hands to gently clean hair...- from $3.90
$13.00- from $3.90
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Mama + Baby Gift Set
4 gentle products (for you and for baby) to help care for sensitive skin through pregnancy, postpartum/newborn stage and beyond. This set features Wash and Ointment for little one's first bath and skincare routine, plus Belly Oil and Nipple Balm for Mama to help soothe...- $21.30
$71.00- $21.30
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Micellar Water
LIKE A BATH IN A BOTTLE Micellar Water No-Rinse Cleanser is the quickest way to help baby freshen up between baths! This refreshing formula contains micelles to gently lift away dirt and other impurities from skin without stripping natural oils. Just splash onto one...- from $5.10
$17.00- from $5.10
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Sun Duo
We've selected our favorite sun + skincare product pairings to keep sensitive skin happy before, during and after outdoor fun! Shop Sun Sets and save 10% on your little one's SPF must-haves. FSA/HSA Eligible- from $12.60
$42.00- from $12.60
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Sweet Cheeks Diaper Paste
HELPS TREAT + PREVENT DIAPER RASH Treat your babe's cheeks to this smooth, fragrance-free paste to soothe skin and prevent irritation! With 14% zinc oxide and lots of yummy, organic ingredients, Sweet Cheeks is safe to use during diaper changes throughout the day! The...- from $2.40
$8.00- from $2.40
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Sweet Cheeks Diaper Paste Spray
SPRAY, SOOTHE, PROTECT Treat your babe's cheeks to this smooth, fragrance-free diaper rash spray to soothe skin and prevent irritation! With 14% zinc oxide and lots of gentle ingredients, Sweet Cheeks is safe to use during diaper changes throughout the day! The perfect top...- from $4.80
$16.00- from $4.80
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The Baby Bundle
The Baby Bundle includes 4 simple and easy products that you'll reach for every day to care for that sweet newborn skin! From bathtime to diaper changes and everything in between, we've got you covered—PLUS save 10% when you shop the bundle! ...- from $15.90
$53.00- from $15.90
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The Regulars Bundle
The Regulars Bundle features 3 of our essential products to help with skin sensitivities in your family, all bundled together for extra savings when purchased here. Every product is gentle enough for newborns and toddlers and good for sensitive skin. The Regulars Bundle...- from $12.00
$40.00- from $12.00
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The Wash and Lotion Bundle
Say hello to squeaky clean, happy and hydrated skin with the Wash and Lotion Bundle (and save 10% with that built-in bundle discount)! We love to keep this perfect skincare pair by the tub or at the sink for frequent hand-washing and re-hydrating. ...- from $10.20
$34.00- from $10.20
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